Biosalis is a line of cosmetic treatments made with unique Mother Water, pure Sea Salts and precious Mud for a young and radiant skin. The ingredients originate from an ancient place on the Mediterranean Sea.
The main goals of Biosalis range products project were:
1. Creating an image with its own personality, consistent with the product quality standards.
2. Conveying these attributes: elegance, sophistication, purity, exclusivity.
We were commissioned to create a brand strategy, brand name, identity, packaging experience and e-commerce website that would communicate their unique proposition and help establish them as the new face of the cosmetics industry. The identity communicates an all-natural product line in a way to positions the brand in the premium quality cosmetics segment and functions on the global market. The inspiration and foundation of this brand visual identity design was the natural reserve “Salina di Margherita di Savoia”.
Client: Terme di Margherita di Savoia