Gea Antonini, Federica Croce and Laura Zama are three Italian designers who decided to pursue their shared passion and vision of creating beautifully crafted suits for women based on traditional men’s tailoring, but with a fun, feminine twist. Entirely ‘Made in Italy’, “The Hebe Suit” is a re-interpretation of the classic men’s suit, developed in various styles and colours. The designers work alongside traditional-style tailors and personally follow the development process of each suit at every step; from the choice of the fabric to the combination of colours to the revision of each hand-made detail that creates the perfect fit. By combining an understanding of modern day living whilst still retaining a respect for tradition, “The Hebe Suit” addresses the needs of the contemporary woman; glorifying her elegance and femininity yet never neglecting the practicality required for her daily routine. Colour is the core characteristic of “The Hebe Suit” and it is through this concept that the designers have decided to offer their customers the opportunity of mixing and combining these colours to create customised suits that will be both unique and exclusive. At We Meet Brands we were tasked with the challenge of translating their existing identity and visual language into a multi-platform digital experience. Our solutions celebrated the minimal characteristic of the brand. This resulted in a simple, well considered user experience that reflected the order and discipline of Hebe Studio.
Client: Hebe Studio