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We meet Antica Erboristeria

Inspired by nature, created to enhance beauty by taking care of the hair

We Meet Brands got the inspirational project of helping Anitica Erboristeria in their move to the new headquarter. With getting bigger, Antica decided to move to a location 18 miles north of Rome where the french based company finally got the opportunity to combine office buildiings and areas for productions as well as logistics at the same location. The challenge was to design a signage and wayfinding system which in a functional way would propel people around and at the same time reveal the character of the brand. Being a B corp, having rigorous standards of social and environmental performance, accountability, and transparency, the main character of the project was sustainability. Thats why every aspect of the project, from the welcoming signage at the entrance down to what material was used for shelves at walls, had to be consistent. We Meet Brands is grateful to have been a part of Antica’s progress.

Client: Antica Erboristeria

Date: 2017

Tags: BrandingWayfinding

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